The Museum as a connector between audiences and content
Conxa Rodà Connecting collections with audiences is key to the social profitability of the museums nowadays. The museums that know better how to establish multiple connections with multiple audiences...
View ArticleA question of magic: marketing in the museums
There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the...
View ArticleThe role of the cat in the modern poster. A popular art
At the end of the 19th century, the publicity poster reached a renowned level of popularity, becoming one of the main emblems of the modern society. The major commercial brands supported the...
View ArticleDeconstruction of the Modern Art campaign
Do you recognise this poster? Have you seen on a shop window while walking around the centre of Barcelona, Terrassa or Granollers? Or perhaps you’ve seen the advertisement published in the press? Did...
View ArticleTourism and Museum: a dialogue among professionals
The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly...
View Article#MuseumWeek 2015: main content points
For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and...
View ArticleThe 5 most-read posts in the first year of the blog
Every Thursday for a year, in this blog we have been sharing the “secrets” of the museum’s day-to-day working. The process of creating and putting on exhibitions, the restoration of works, the...
View ArticleMuseums’ transparency on their websites
Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience....
View ArticleWorking with audiences: “how to be curious and not die trying”
Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and...
View ArticleArticket new website: collaborative spirit applying science
Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for...
View ArticleHABEMUS, let’s hack the museums
Christian Díaz. From Bahía Blanca, Argentina A radio programme about museums done by university volunteers. We find the project very inspiring and we have invited them to share the story and the...
View ArticleDo we have a content strategy in the museums? Do we need one?
Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first...
View ArticleThe 5 most-read posts in the second year of the blog
Two years ago in the museum we decided to show our less visible face and share the hidden work behind the collection. This blog has allowed us to make known the behind-the-scenes of the of the museum,...
View Article#MuseumWeek 2017
Museums from all over the world participated in #MuseumWeek, from 19th to 25th June this year. During this event more than 4,200 museums from the five continents synchronized the contents to...
View ArticleNew web content, the most viewed, the most shared
This last Thursday of August we are resuming the blog once again. We propose a selection of new content and those of the website and the blog that have been most visited or shared during the summer....
View Article200 articles published in the blog!
We have reached 200 articles published in the blog of the museum! That’s why we are producing a collection of the articles which have been followed with greater interest by our readers and we take...
View ArticleA personal invitation from Gala Dalí
Elisabet Pueyo We receive an invitation. As if it was from Gala herself, the team of the Fundación Gala Salvador Dalí invited us to get to know the castle of Púbol, the refuge of Gala in the Empordà....
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